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Office of Management & Finance

Bureau of Internal Business Services

BIBS is the provider of central services for the City of Portland

1120 SW 5th Avenue, Room 1250, Portland, OR 97204

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Portland Oregon Sign Licensing

The Made in Oregon sign, also known as the White Stag Sign is located in downtown Portland in the Skidmore/Old Town Historic District; listed in the National Register of Historic Places. The sign was revamped in 2010 to the "Portland, Oregon" Sign and serves as a symbol of iconic National History for the City of Portland and its Citizenry.

We’d like to invite you to be part of that legacy by including the Portland, Oregon Sign in your next project. If you’d like to use an image of the Sign for any sort of commercial purpose, such as licensing, filming, or photography please contact the Bureau of Internal Business Services. Contact and fee information is listed below.

For Businesses Interested in Using the Sign: Contact the Bureau of Inernal Business Services
Tawnya S. Harris
T: 503.823.4352

For Filming Related Requests: Contact the Film & Video Industry Liaison
Shelly Midthun
T: 503.823.4039

For Media Inquiries: Contact the Office of Management and Finance
Kelly Ball
T: 503-823-6806


Below is an updated version of the Portland Oregon sign fee schedule:



Use Type

Filmed   Footage (movies, television advertisements, commercial productions)

Local   Event Promo (Waterfront concerts, Conferences, marathons)

Print   Advertising (commercial, for-profit companies – print ads, billboards,   murals, etc)

Merchandizing   (cups, t-shirts, buttons, stickers, hats, posters, photos, etc)

Government Agency

Fee   Waived

Fee   waived

Fee   waived

Fee   waived


Fee   Waived

Fee   waived

Fee   waived


Small business   >30


Fee   Waived

Fee   waived

$100   admin fee*


Medium Business   <31 to 500

Fee   Waived

Fee   waived

$100   admin fee*

$100   Admin Fee*

plus $500 Donation**

Large Business   <501

Fee   Waived

$500  admin fee*

$100   admin fee*

plus Donation** to be negotiated**

$100   admin fee*   plus Donation** to be negotiated**

Derivative   Works

Changes to the   Portland Oregon sign may incur a fee

Removal   or changes to “Portland Oregon” center of sign

Removal   or changes to “Old Town” Bottom of the sign.

Removal   or changes to the Stag


All Users

$500   Change fee

$250   Change Fee

Not   Allowed


*Administrative fee: use of OMF PDC Filming office and City Attorney time for negotiation, review of license agreement.

** Donation:  Medium and Large businesses using the sign on for-profit merchandize will donate towards the maintenance and upkeep of the Portland, Oregon Sign.  Maintenance fees are currently $28,000 per year. The City will provide its tax ID number for the donation. 

Unlicensed use of the Portland, Oregon sign is not permitted.  The City will pursue all available legal remedies.