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Always Ready, Always There

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55 SW Ash Street, Portland, OR 97204

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Portland Fire Joins Macy's to Kick-Off the Holiday Season



Portland Fire & Rescue’s (PF&R) own Emergency Operations Chief John Nohr helped to kick off the holidays at the 2010 Macy’s Holiday Parade the day after Thanksgiving.  Alongside Santa Claus and special guests including Macy's District Vice President Bruce Randall, fourth generation of the founding Meier & Frank family Gerry Frank, and K103 FM DJs Bruce Murdock, John Erickson, and Janine Wolf, Chief Nohr walked the entire parade route through downtown Portland, waving at citizens lining the streets and spreading joy and good cheer.


The parade not only featured over 25 balloon floats, local school marching bands, and costumed characters, but a classic 1949 Mack fire truck promoting PF&R's Toy N Joy Makers program.


Founded in 1914, Toy N Joy Makers help the needs of less-fortunate families in the Portland area by providing children toys for Christmas. In 2009, Toy N Joy Makers gave a total of 67,856 toys to families, assisting close to 19,000 children. Learn more about Toy N Joy Makers by visiting

   Portland Fire & Rescue 

   We Respond: Always Ready, Always There

   November 29, 2010


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