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“Opportunity mapping” is a research tool that uses spatial analysis to shed light on existing opportunities in the city.
Neighborhood resources and access to these resources present themselves as “opportunities” to area residents, impacting not just their quality of life but also their chances for self-advancement and fulfillment of their household needs and aspirations. The Kirwan Institute based in Ohio State University is to be credited for offering this tool that aims to provide an analytical framework to illustrate the presence and intensity of various opportunities in an area. The analysis can be customized to select and weight resources based on community specific objectives.
With the input of stakeholders including a project Technical Advisory Committee, Diversity in Civic Leadership focus groups and city staff, PHB developed the five key categories: (1) Childhood Education; (2) Employment; (3) Transportation; (4) Access to Family Wage Jobs; and (5) Healthy Eating Active Living (HEAL). Each map contains a mix of data sources that best express the overall “opportunity” to be represented.
The data sources and the corresponding weighting of those sources within the maps was heavily influenced by community feedback, and the draft maps continue to evolve as we seek continued community input. The methodology for each map can be seen in the highlighted legend on the right side of each map.
Below are links to draft Opportunity Maps. We are continuing to present our work and collect feedback from various community groups and partners.