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Pacific Continental Bank (formerly Capital Pacific Bank) created a cultural passport to engage employees in workplace sustainability and wellness.
We sat down with Kristen Connor, Senior Vice President & Client Service Officer at Pacific Continental Bank, to hear first-hand about the program.
Goal: Increase staff participation in planning, executing and attending committee activities.
The big idea: Office-wide cultural passports
Six months ago, a few employees at Pacific Continental Bank started thinking of ideas to get their coworkers to participate more on the Green Team and other internal committees.
From the start, the passports have been successful in getting new people into leadership positions and helping people find a place where they can contribute.
Soon after the program started, people started saying, “that was kind of fun, I should do more.” Six months later, they are.
How it works:
What staff have to say:
“When you do one thing, it starts to be infectious. It makes you want to do more.”
“When we started to broaden the lens of sustainability, engagement skyrocketed. People found their passion.”
“It’s fun, people get competitive.”
Sample passport with stamps.
Actions earn stamps:
Pacific Continental Bank gives stamps for a variety of activities and roles to include as many people as possible. Their qualifying actions include:
Making the passports:
Kathy Swift, a creative bank employee, made each staff member a passport featuring a celebrity look-a-like – or as one staff member described it, “a wannabe doppelganger.”
The celebrity photos engaged a lot of people and got the whole office talking about their passports.
Rolling it out:
The cultural passports were presented at a staff meeting the day before they were put on everyone’s desk. At the staff meeting, the guidelines for earning a paid day off were outlined. The Green Team explained that they wanted to engage people on things they cared about, and reward staff for making time to do these things, even while they were busy with their day-to-day priorities. They also announced a brown bag lunch planned for the following week so people could get an easy first stamp (which worked; they had a higher attendance than ever before!).
Where they are now:
It’s six months in and engagement is high. A few staff members have already filled their passports and others are busy planning events and other activities. Capital Pacific Bank is looking to give more prizes for people who fill up the entire passport and for people who get more than ten stamps each quarter.
Try this at your workplace!
A passport program is a great way to engage coworkers, empower others to take on leadership roles and build a workplace community.