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Portland Bureau of Transportation

Phone: 503-823-5185

Fax: 503-823-7576

1120 SW Fifth Ave, Suite 800, Portland, OR 97204

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Actions: Education + Accountability

Vision Zero addresses the causes and contributors to vehicle crashes by improving dangerous streets and by reducing dangerous behaviors through policy change, education, community conversation, and enforcement. Education and outreach activities will accompany all areas of action.

Download the PDF version of "How to achieve Vision Zero"

The guiding principles of this plan call for data-driven, accountable actions with regular progress reporting. Each action in the plan is paired with one or more performance measure.

In addition, there are three overall performance measures that we will report on—traffic fatalities and serious injuries, funding, and location of infrastructure investment. Performance measures will be reported on annually.

Engagement and accountability actions

Vision Zero will leverage community resources and assets by mobilizing existing and new forms of community engagement. These include the creation of outreach groups such as Street Teams—formed to carry out Vision Zero education and outreach teams in neighborhoods—and partnering with existing organizations such as Safe Routes to Schools.

A community grant program (Action EA.7) will support the work of community members to help shape and improve the most dangerous streets that travel through their neighborhoods.

EA.1 Conduct multi-component education campaigns to build public awareness and leverage Vision Zero actions PBOT, PF&R, other City bureaus, community partners Number of multi-component campaigns conducted compared to prior years
EA.2 Form agency-led “street teams” that engage people driving, walking, biking and taking transit to raise awareness of Vision Zero and moving safely through Portland PBOT, City of Portland, community partners Number of street team events held in Communities of Concern

Number of street team events held citywide
EA.3 Develop targeted engagement for middle and high school students in traffic safety through the Safe Routes to School program, with a focus on empowering youth leadership to promote safe transportation in their own school communities, prioritizing Communities of Concern PBOT, community partners Number of students involved in traffic safety programs, in Portland at large and in Communities of Concern
EA.4 Regularly cross-check trauma data from the Oregon Health Authority against Oregon Department of Transportation crash data to identify demographic patterns (age, race/ethnicity), geographic patterns, and misreporting or under-reporting of serious injury crashes PBOT, PPB, OHA, ODOT Frequency of cross-checks between trauma (OHA) and ODOT crash data

Percentage of unmatched records in both OHA and ODOT data sets for serious injury crashes
EA.5 Improve timeliness of deadly and serious crash data processing and reporting PBOT, PPB, ODOT Percentage of deadly and serious crash investigations completed within one week of crash event
EA.6 Include review of traffic crash data, equity data, and traffic safety performance at monthly Portland Bureau of Transportation and Portland Police Bureau Traffic Division meetings PBOT and PPB Occurrence of monthly meetings
EA.7 Create a community grant program to support a variety of safety-related efforts, including but not limited to street design visioning, outreach and education, and collaborative safety improvements in Communities of Concern within the High Crash Network PBOT, City Council, community partners Number of community grants awarded in Communities of Concern

Number of community grants awarded citywide
EA.8 Secure increased funding and personnel to staff timely investigation of deadly crashes PPB Increased funding and personnel for investigation of fatal crashes
EA.9 Improve data collection on speed, impairment, and distraction at serious and deadly crashes PPB, ODOT Percentage of serious and fatal crashes for which distracted driving data was collected

Percentage of serious and fatal crashes for which speed data was collected

Percentage of serious and fatal crashes for which impairment data was collected
Abbreviations key
DMV Oregon Department of Motor Vehicles
ODOT Oregon Department of Transportation
OHA Oregon Health Authority
PBOT Portland Bureau of Transportation
PF&R Portland Fire & Rescue
PPB Portland Police Bureau

View draft plan as an interactive storymap