Skip to Main Content View Text-Only

Portland Bureau of Transportation

Phone: 503-823-5185

Fax: 503-823-7576

1120 SW Fifth Ave, Suite 800, Portland, OR 97204

More Contact Info

Subscribe to RSS feed

Most Recent

View More

City experiment yields big benefits

0 Comments

400 Denver drivers volunteered to have their driving methods tracked in order to test whether feedback about poor driving habits changed behavior.  The results of the year-long study are in:  participants reduced gas consumptions by 10% simply because they were informed about the impact of their driving.

 

Slow down! Your passengers (and wallet)

will thank you.

The study used a device called an accelerometer to track the drivers' habits.  Everytime a participant slammed on the gas pedal or left the car idling when not in traffic the device recorded gas usage and uploaded the data to a website.  Drivers could then check their progress on-line. 

When confronted with the cold, hard facts of their driving habits (e.g. cruddy gas mileage) the study participants changed their behavior and reaped the rewards - 10% reduction in gas use and 16% reduction in carbon dioxide, or global warming, emissions.

This study helps back up something I keep hearing personal stories about:  When cars, such as the Toyota Prius, give feedback on gas mileage drivers take note and drive more efficiently. 

What do you think?

0 Comments

Please review our Code of Conduct rules before posting a comment to this site.
Report Abuse (Please include the specific topic and comment for the fastest response/resolution.)

Post a Comment
Name
E-mail (visible to admins only)
 Remember Info Yes   No
Comments
Spam Prevention In the Pacific Northwest, what state is Portland in?