An average of 15% of the U.S.population moved within the last year. Consequently, new residents represent a significant proportion of urban dwellers. A new home, a new neighborhood, and the search for a new commute routine makes this a time when people are most receptive to new information and practices. In response, Portland’s Bureau of Transportation (PBOT) re-focused its individualized marketing efforts to help new residents develop environmentally-friendly and active transportation habits.
As a result of the SmartTrips Welcome program, the city’s new residents took 10% fewer drive-alone trips than before and the proportion of their trips taken by green and active methods increased by 14%. This strategic, targeted, and comprehensive approach at intervention and behavior change garnered a 2012 Landmark (best practice) distinction from an international review panel as one of the most successful, innovative, replicable, and adaptable in the world for fostering healthier, more sustainable choices and behaviors.
The webinar will be presented by the Bureau's Active Transportation Program Manager Linda Ginenthal, Andrew Pelsma and Danielle Booth, on March 27th from 9:00 – 10:00 a.m. PST. Click this link for more information and to sign up for the webinar.