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Portland Bureau of Transportation

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Sponsorship Administrative Rules

Central City Pedestrian Signage
Sponsorship Program
ADMINISTRATIVE PROGRAM
February 8, 2005
The purpose of the Central City Pedestrian Wayfinding Sign Program (CCPWSP) is to develop a fixed, pedestrian oriented informational and directional signage program in Portland’s central city. This is to create clear and concise functional wayfinding information to increase safety and security, enhance identity, prolong stays in the Central City and to leverage other public and private improvements. Funding for planning, program creation and installation comes from four Urban Renewal Areas (URA) in the Central City (Downtown Waterfront, South Park Blocks, River District, and Oregon Convention Center).
It is the City’s desire to recognize our partners in the project with sponsorship opportunities on the program signs. Sponsorship opportunities will be limited to information identifying the sponsor and will not include other information or advertising. Sponsorship revenues will be used to create a dedicated fund for maintaining, upgrading, and expanding the sign program. Funds can also be used for other components of the sign program, as determined by the Transportation Director. The sponsorship program will be the sole source of funding for maintenance of the signs.
Allowed Sponsors
  • Businesses, public agencies, community groups, non-profit organizations, professional service providers and other entities headquartered and/or physically located within the CCPWSP district boundaries.
Design Standards
  • All aspects of sign design will be determined by the project Design Notebook adopted by the Portland Office of Transportation.
  • Font, type size and color will remain uniform for all sponsor plaques as determined and be determined by the project Design Notebook adopted by the Portland Office of Transportation.
  • Only one line per sponsor and one sponsor per sign face will be allowed.
  • Sponsors will be identified by text and name only, no logos, logotypes, brand identity graphics, or other non-textual designs will be allowed.
Sponsorship Siting
  • Every effort will be made to locate the sponsor’s name on a sign adjacent to or as close as possible to the sponsor’s primary location.
  • Final location of sponsor’s plaque(s) will be on a first come, first serve basis.
Responsibilities of the Portland Office of Transportation
  • Coordinate with and act as point of contact for sponsors on siting of sponsorship plaque(s).
  • Design and sustain ownership, maintenance and operation of the entire sign system.
  • Ensure signs meet the policies and guidelines outlined in this document.
  • Decline use of sponsor’s name in other promotional activities, unless approved by the sponsor.
  • Install and maintain sponsorship name plaque.
Responsibilities of the Sponsor
  • Adhere to the written agreement with the Portland Office of Transportation.
  • Accept the design standards determined by the Portland Office of Transportation.
  • Adhere to sponsorship polices and guidelines as outlined in this document.
  • Allow city to use photographs of the sign system, with sponsorship names as part of presentations and information.
Other
Signs cannot be used for other public or private uses. Examples would include bikes, newsracks, handbills, or bumper stickers.
Rates
  • The City of Portland will establish minimum rates to be adjusted as needed based on actual maintenance costs.
  • The current rate is: $200 per sponsorship per sign face per year
  • Sponsors will agree to a 2 year contract
  • If, as a result of criminal acts, the maintenance costs of a particular sign exceeds the annual sponsorship fee, at their election, the sponsor will be required to pay the additional actual maintenance costs or discontinue their sponsorship of the particular sign.
Fund and Program Management
  • Revenues generated from sign sponsorship will be deposited in an interest bearing, dedicated City fund for maintenance and upgrade of the sign system.
  • Sponsorship funds will carry over each fiscal year.
  • Funds collected in excess of anticipated maintenance costs may be used for other components of the sign program, as determined by the Transportation Director. Examples include creation of paper maps, expansion of the sign program into additional districts, or fabrication and installation of additional signs.
  • Any additional proposals for use of excess funds will be reviewed by the Pedestrian Wayfinding Signage Project Advisory Committee, established by the Office of Transportation.
  • Any changes to the sponsorship program will be reviewed by the Pedestrian Wayfinding Signage Project Advisory Committee, established by the Office of Transportation.
Approval/Review
  • Agreements between the City and Sponsor shall be subject to written approval of the Transportation Director.