Central City Pedestrian Signage
February 8, 2005
The purpose of the Central City Pedestrian Wayfinding Sign Program (CCPWSP)
is to develop a fixed, pedestrian oriented informational and directional signage
program in Portland’s central city. This is to create clear and concise
functional wayfinding information to increase safety and security, enhance
identity, prolong stays in the Central City and to leverage other public and
private improvements. Funding for planning, program creation and installation
comes from four Urban Renewal Areas (URA) in the Central City (Downtown
Waterfront, South Park Blocks, River District, and Oregon Convention Center).
It is the City’s desire to recognize our partners in the project with
sponsorship opportunities on the program signs. Sponsorship opportunities will
be limited to information identifying the sponsor and will not include other
information or advertising. Sponsorship revenues will be used to create a
dedicated fund for maintaining, upgrading, and expanding the sign program. Funds
can also be used for other components of the sign program, as determined by the
Transportation Director. The sponsorship program will be the sole source of
funding for maintenance of the signs.
Businesses, public agencies, community groups, non-profit organizations,
professional service providers and other entities headquartered and/or
physically located within the CCPWSP district boundaries.
All aspects of sign design will be determined by the project Design
Notebook adopted by the Portland Office of Transportation.
Font, type size and color will remain uniform for all sponsor plaques as
determined and be determined by the project Design Notebook adopted by the
Portland Office of Transportation.
Only one line per sponsor and one sponsor per sign face will be
Sponsors will be identified by text and name only, no logos, logotypes,
brand identity graphics, or other non-textual designs will be allowed.
- Every effort will be made to locate the sponsor’s name on a sign adjacent
to or as close as possible to the sponsor’s primary location.
- Final location of sponsor’s plaque(s) will be on a first come, first serve
Responsibilities of the Portland Office of Transportation
Coordinate with and act as point of contact for sponsors on siting of
- Design and sustain ownership, maintenance and operation of the entire sign
- Ensure signs meet the policies and guidelines outlined in this
- Decline use of sponsor’s name in other promotional activities, unless
approved by the sponsor.
- Install and maintain sponsorship name plaque.
Responsibilities of the Sponsor
Adhere to the written agreement with the Portland Office of
Accept the design standards determined by the Portland Office of
Adhere to sponsorship polices and guidelines as outlined in this
Allow city to use photographs of the sign system, with sponsorship names
as part of presentations and information.
Signs cannot be used for other public or private uses. Examples would include
bikes, newsracks, handbills, or bumper stickers.
The City of Portland will establish minimum rates to be adjusted as needed
based on actual maintenance costs.
The current rate is: $200 per sponsorship per sign face per year
Sponsors will agree to a 2 year contract
If, as a result of criminal acts, the maintenance costs of a particular
sign exceeds the annual sponsorship fee, at their election, the sponsor will
be required to pay the additional actual maintenance costs or discontinue
their sponsorship of the particular sign.
Fund and Program Management
Revenues generated from sign sponsorship will be deposited in an interest
bearing, dedicated City fund for maintenance and upgrade of the sign
Sponsorship funds will carry over each fiscal year.
Funds collected in excess of anticipated maintenance costs may be used for
other components of the sign program, as determined by the Transportation
Director. Examples include creation of paper maps, expansion of the sign
program into additional districts, or fabrication and installation of
Any additional proposals for use of excess funds will be reviewed by the
Pedestrian Wayfinding Signage Project Advisory Committee, established by the
Office of Transportation.
Any changes to the sponsorship program will be reviewed by the Pedestrian
Wayfinding Signage Project Advisory Committee, established by the Office of
Agreements between the City and Sponsor shall be subject to written
approval of the Transportation Director.