The corridor is diversifying, especially in some areas. While the area is still predominantly White (79 percent), the growth of communities of color is creating a more racially integrated and diverse community (now at 21 percent). Most of the growing diversity has occurred in the census tract surrounding West Portland Town Center and Downtown Tigard, where 31 percent of the population are people of color.
The annual median household income across the corridor is $73,000. This is primarily concentrated among White and Asian households. Black and Hispanic/Latino households, however, have approximately half the income of their White and Asian peers. In the more racially and economically diverse census tracts, the household income is lower and has decreased from $54,000 in 2010 to $51,000 in 2016.