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The City of Portland, Oregon

Office of Management & Finance

Division of Asset Management

Portland Oregon Sign

  • Montessori School of Beaverton visit City Hall

  • Portland Oregon Sign located in downtown Portland, Oregon

UPDATE (12/18): The City is lowering its entry-level rate to increase accessibility to individuals, non-profits, and small businesses. Benefits will include lowering the number of waivers the City must process, reducing the barrier to entry, and a more business-friendly licensing process. There will now be no licensing fee for non-profits, government agencies, or for filming. Instead, a smaller $50 administrative fee will be issued for the processing of licenses. Lock in your 2018 pricing by filling out the application and submitting it by December 31, 2018!

The "Portland Oregon" sign™, also known as the "Made in Oregon" sign™ and the "White Stag" sign, is located in downtown Portland in the Skidmore/Old Town Historic District; it is listed in the National Register of Historic Landmarks. The sign was revamped in 2010 to the "Portland, Oregon" sign™ and serves as a symbol of iconic national history for the City of Portland and its citizenry.

We’d like to invite you to be part of that legacy by including the "Portland, Oregon" sign™ in your next project. Stick around and browse our site for helpful information, such as how to apply for an application, copyright and trademark information.  

If you’d like to use the sign  for commercial purpose, such as copyright or trademark licensing, filming, or photography, feel free to contact us. Contact, fee information and frequently asked questions are listed below.

For copyright or trademark licensing request for use of the Portland Oregon sign ™ contact the Office of Management and Finance:
Diana Shiplet
T: 503-823-5160

Media inquiries, contact the Office of Management & Finance:
Heather Hafer
T: 503-823-6965

Unlicensed use of the Portland, Oregon sign™ is not permitted.  The City will pursue all available legal remedies.