Portland Fire & Rescue (PF&R) was dispatched at 8:35 a.m. on Sunday, January 31, 2010 to a commerical fire at "The Modern Hippie" located on the 49th block of SE Division.

Engine 9 arrived on scene at 8:37 a.m. to see smoke coming from the front door and fire coming out of a second story window 18 inches away from the business next door. Firefighters were also told that the occupant who lives upstairs had not gotten out of the structure. The Incident Commander called for a 2nd Alarm at 8:39 a.m. due to the need for extra fire crews. The 1st Alarm fire crews immediately began attacking the fire on the interior of the building, defending the business next door and began searching for the missing occupant on the second floor. Fire crews were able to establish that the occupant had gotten out safely and contain the fire to the building of origin. The fire was under control at 9:02 a.m. with the use of only the 1st Alarm companies. The 2nd Alarm companies were released from their staging location two blocks away.