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The City of Portland, Oregon

Portland Bureau of Transportation

Phone: 503-823-5185

Fax: 503-823-7576

1120 SW Fifth Ave, Suite 1331, Portland, OR 97204

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Media Relations

Dylan Rivera

Public Information Officer


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News Release: PBOT launches 'Struck,' a Vision Zero education campaign, to get Portlanders to slow down, end traffic fatalities

Struck: Save Two Lives

Vision Zero Portland logo

(April 2, 2018) As part of the City of Portland's Vision Zero effort to end traffic fatalities and serious injuries, the Portland Bureau of Transportation today unveiled 'Struck,' a safety education campaign designed to get Portlanders to slow down. It is the largest public education campaign ever undertaken by the Transportation Bureau, and the first major campaign launched as part of the Vision Zero effort.

The centerpiece of the campaign, called Struck, is a forceful, attention-grabbing video that conveys a unique message about the serious impact traffic crashes have. The campaign speaks to the impact on the victim, who just lost his or her life, and to the vehicle driver, who just destroyed the life they knew.

"If we are going to reduce fatalities, we need to change how people think when they get behind the wheel," said City Commissioner Dan Saltzman, who oversees PBOT. "It used to be socially acceptable to drive without a seat belt or drive when people were not quite sober. But with new laws and education campaigns, we changed people's behavior. We need to do the same thing with speeding."

PBOT Director Leah Treat said the campaign is built on national best practices. Research shows that education campaigns such as this one are an effective tool to change behavior, Treat said. Studies also show that cities can make even more progress by combining education with the other two Es of transportation safety: Engineering our roads to be safer and smart Enforcement to make sure people drive safer.

Treat noted that Portland's Vision Zero strategy is built around addressing all three Es.

"The Struck campaign will make our streets safer by educating the public about the need to slow down when driving," Treat said. "With this campaign, we are changing the culture of speeding in Portland. We're letting everyone know that if you cause a fatal crash, you will not only take another person's life, but your own life will be forever changed. Public education efforts like this are crucial for us to reach our Vision Zero goal of ending traffic fatalities and serious injuries." 

The campaign will launch with a TV spot during the NCAA Championship game tonight, and on strategically placed billboards, buses, movie theaters and social media channels.

Portland ad agency Borders Perrin Norrander was hired by PBOT to develop an awareness campaign that highlights the need for safer driving.

The video recreates a car crash without any cars to put full focus on the toll deadly crashes have people.

While developing the campaign, BPN worked with PBOT staff, the Vision Zero Task Force and Families for Safe Streets to find a message that would resonate with drivers. A key insight came from Capt. Michael Crebs, who leads the Traffic Division for the Portland Police Bureau.

“The breakthrough came from a community meeting where Capt. Crebs explained how drivers’ lives are also deeply impacted by a deadly crash,” said Rob Thompson, BPN’s Executive Creative Director. “From that insight, we developed the idea that by preventing a deadly crash, a driver would actually save two lives.” 

Struck BetterLateThanForever-3-30-18  View the 30-second video on the PBOT YouTube channel

Struck LifeGoesByFast 3-30-18  View the 15-second video on the PBOT YouTube channel

The Vision Zero Action Plan, adopted by the Portland City Council, calls for the City to take dozens of specific actions to end traffic fatalities. The action items include specific steps to address dangerous street designs and dangerous behaviors. The Struck campaign calls for the city to conduct multi-component education campaigns to build public awareness and leverage other Vision Zero actions.

PBOT is investing $300,000 in the Struck campaign, including production and advertising costs, paid from cannabis tax revenue designated for Vision Zero programs. The campaign will expand on the city's Vision Zero efforts, which include more than $40 million in safety improvements to streets in 2018, as well as new lower speed limits on residential streets.

The Vision Zero Action Plan identifies 30 streets on the High Crash Network, where safety improvements are prioritized. Roads on the list represent only 8 percent of city streets, but account for 57 percent of deadly crashes.

This year, PBOT will make safety improvements on 17 streets on the High Crash Network, including Outer Glisan, NE Halsey and outer SE Division St. PBOT's Vision Zero web site has a map of the 17 streets where improvements are planned to start construction this year.

PBOT has also installed speed safety cameras on NE Marine Drive and three other corridors across Portland. The safety cameras have reduced speeding by more than 50 percent, and they have reduced top-end speeding in some cases by more than 90 percent.

Learn more about Portland's Vision Zero Program, the effort by the City and regional partners to end traffic fatalities and serious injuries by 2025

Traffic Advisory: Street improvements on SW Jefferson from SW Park Ave to SW 20th Ave through April 14

The lane closures will allow crews to repave 2.62 lane miles of pavement.

April 3, 2018 – The City of Portland Bureau of Transportation advises the traveling public that street improvements will require lane closures on SW Jefferson Street from SW Park Avenue to SW 20th Avenue through April 14, 7 a.m. to as late as 4 p.m. each work day and may also include Saturday and Sunday.

The lane closures will allow crews to repave 2.62 lane miles of pavement. Following the repaving, PBOT crews will also update the striping on SW Jefferson to reduce conflicts between buses and people driving and biking. 

Streets with ground down surfaces are open for travel. Lane closures are only in effect during project hours. Access will be maintained for businesses and residents during the project.

The traveling public is advised to expect delays while repairs are being made. We ask the public to travel cautiously, observe all lane closures and directions by reader boards and flaggers, and use alternate routes if possible.

This work is weather-dependent and the schedule may change.

SW Jefferson St Paving: Park to 18th (click to enlarge)

SW Jefferson 18th to Park


SW Jefferson St Paving: 14th to 18th Ave (click to enlarge)

SW Jefferson 14th-18th


SW Jefferson St Paving: Changes at Collins Circle (click to enlarge)

SW Jefferson at 18th

PBOT invites you to activate a parking space on April 14

Park(ing) Day + Design Week Portland 2018

It's not too late to participate!

Permit cost is $0 for your installation!

Applications due on Wednesday, April 11.

The Portland Bureau of Transportation (PBOT) and Design Week Portland (DWP) invite you to submit your Park(ing) Day application for a special only-in-Portland "Design Week Portland+Park(ing) Day 2018" event!

Saturday, April 14 is Design Week Portland's Opening Day, kicking-off a one week festival of hundreds of design events and open houses located throughout Portland (many are free!).

DWP Opening Day is at Custom Blocks (in central east Portland), and we are inviting you to submit your application to reserve your parking space at the Custom Blocks complex to showcase your installation during the DWP festivities.

This special Park(ing) Day event is a citywide event, but holding your installation at Custom Blocks will get you the following:

  • Extended overnight permit: The Opening Day festivities at Custom Blocks is from 7 PM to 11 PM, so your installation can be part of DWP's event! 
  • We will provide overnight security for your installation.  We ask that installations be removed by 11 AM Sunday April 15th.
  • Be part of the planned installation competition! Complete the supplemental design statement form explaining how your installation addresses one of the three challenge areas.

Download the Park(ing) Day Manual to learn about the guidelines on creating your installation.

This event is a collaboration between PBOT, The Bureau of Planning and Sustainability, and Design Week Portland.  Read more about the collaboration here!

More helpful links below:

What it is | Program Goals | Apply for a Park(ing) Day Permit |

How To Install | Contact Information | DWP+Park(ing) Day Challenge Application |

News Release: PBOT partners with Portland startup Ride Report for bicycle data collection

New tool will help inform the planning and evaluation of bureau bicycle projects and programs.

Better Naito

Anonymized data from the bike ride tracking app will be utilized by PBOT for bicycle project planning and evaluation. Photo by the Portland Bureau of Transportation.

(April 17, 2018) The Portland Bureau of Transportation announced a partnership with a local technology company, Ride Report. The Portland startup's innovative app will collect feedback from thousands of Portland bicyclists and app users to help PBOT make better bicycle planning decisions. 

Ride Report, co-founded by Portlanders William Henderson and Evan Heidtmann, is a mobile app that uses machine learning and low-power sensors to automatically track users’ bike rides. The app helps users track their exercise goals and stats, and encourages them with fun virtual challenges and trophies. At the end of each ride, Ride Report allows users to rate their experience by how comfortable they felt on the trip. 

Portland cyclists have logged more trips on the Ride Report app than riders in any other US city. Since the app’s launch in 2016, Portland riders have logged over 400,000 bike trips covering more than 1.2 million miles -- enough to go around the earth nearly 50 times. Portland was one of the first cities to use this anonymized data in the planning and evaluation of transportation projects, such as the seasonal Better Naito project. The app measures bicycle traffic and gathers public input about the experience of riding a bicycle on hundreds of city streets, across all of Portland. Ride Report now works with more than a dozen city governments around the world. The Ride Report data is the latest addition to PBOT's robust data collection efforts, including an annual bike count conducted by trained volunteers to count bike travelers at over 280 locations across the city.  

Better Naito Ride Report Dashboard

A screenshot of the Ride Report dashboard for SW Naito Parkway which helped inform PBOT’s Better Naito project evaluation.

Ride Report Trophies Screen Shot

“This partnership is a win-win. Ride Report is a great tool to help people track their rides and it gives us great information about where people like to ride,” said Transportation Director Leah Treat. “We’re excited to use this tool to help inform bureau decisions to make Portland an even greater biking city. I hope more people choose to use this locally-made app to track their bike rides so we can benefit from predictive analytics in shaping future routes."  

“Portland made me fall in love with biking. I’ve always felt grateful to city, to the people who helped me when I was getting started biking here. I learned the best routes, I learned how to engage with the City and work with them when a route could be better, and I learned how much fun getting around by bike could be!” said Ride Report co-founder William Henderson, “I’m an engineer, and so of course I’ve always wondered: could I use technology to help more people have that experience? Ride Report was created to enhance opportunities for people of all levels of experience and backgrounds to enjoy biking and be part of a larger biking community just by downloading an app. By providing tools and data to cities, people’s participation is further enhanced through safer and more comfortable biking infrastructure.”  

In Northwest Portland and the Central Eastside Parking Districts, PBOT is already partnering with local coffee shops to provide incentives for those who download the app and bike. People will get a buy one, get one free coupon after logging their first ride in the app (to be used at Water Avenue Coffee in the Central Eastside or Jim & Patty's Coffee in Northwest Portland) and a five dollar voucher after five logged trips. People participating in the Bike More Challenge in May can log their rides automatically by connecting the app to their rider profile. Users should keep an eye out for fun “Only in PDX” trophies as they ride around the city, including the “Civic Duty Bonus” for biking to City Hall or the "Breakfast on the Bridges" bonus for biking to the monthly event. 

See where current Portland Ride Report users have biked and their route ratings at  

News Blog: Half a million rides and counting! BIKETOWN Releases Trip Data

Data release lets Portlanders crunch the numbers about various aspects of the BIKETOWN experience

BIKETOWN data dashboard

BIKETOWN's new, interactive data dashboard provides the public with an inside look at how the bike share program is used by riders.


(April 20, 2018) Today BIKETOWN, the City of Portland’s public bike sharing system, released data on its 520,000 user trips since its opening in July 2016.

Since the launch of BIKETOWN on July 19, 2016 through March 31, 2018, users have taken 519,494 trips totaling 1,058,081 miles. PBOT will update the System Data page quarterly and the bureau plans to release additional data showing trip patterns in the coming months. The BIKETOWN System Data page ( includes a BIKETOWN Dashboard. The dashboard allows the public to explore the data and use it on their own. This includes interactive features that allow the public to graphically display BIKETOWN’s trip data by specific search criteria, such as month, station location, frequency of trips per station, trip length, trip distance, and member type. The data is available as a downloadable file for transportation planners, developers, graphic designers and other interested parties to utilize in their own work and to understand how BIKETOWN is helping Portlanders get around the city.

Since BIKETOWN's launch, 111,000 people have used the bike share system. There are 3,469 current annual members. The average trip length for all users is 2.04 miles and the average trip time is 25 minutes.

BIKETOWN weekday usage is highest on weekdays during evening peak commute hours between 4:00 to 6:00pm. Ridership is strong throughout the weekend. The busiest month was July 2017, when users took 54,470 trips.

PBOT uses BIKETOWN ride data to help identify areas of demand and to think broadly about system improvements and efficiencies. The data is aggregated to protect user privacy.

Among local users, 25% of BIKETOWN trips replace automobile trips. An amenity for Portlanders and visitors alike, local residents using the system make up the majority of BIKETOWN trips. Learn more about BIKETOWN at


About PBOT

The Portland Bureau of Transportation (PBOT) is the steward of the City’s transportation system, and a community partner in shaping a livable city. We plan, build, manage and maintain an effective and safe transportation system that provides access and mobility. Learn more at


About Nike 
Nike believes in the power of sport and physical activity to help strengthen communities. As a longtime partner with the City of Portland, BIKETOWN highlights the company’s commitment to make Portland even more active, vibrant and innovative. As part of this collaboration, Nike designed the innovative visual identity for the program’s standard bike which is the highly identifiable orange that is synonymous with Nike. In addition, Nike oversees the design and branding of the system’s logo, stations and physical presence, as well as a select number of limited edition bike wrap designs, including: the Nike Air Max 95, Nike Air Trainer 1 and Nike Air Safari, BETRUE and five soon-to-be designs resulting from the BIKETOWN Design Challenge.

About Motivate 
Motivate is a global leader in bike share. A full-service bike share operator and technology innovator, Motivate works to re-envision how people experience and move around cities. Motivate operates over 75% of the bike share fleet in North America, including the four largest systems in the US: Citi Bike in New York, Divvy in Chicago, Capital Bikeshare in the D.C. area, Bay Area Bike Share (San Francisco Bay Area) and Hubway in the Boston area. International Motivate bike share systems include Bike Share Toronto and Melbourne Bike Share (Australia).