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The City of Portland, Oregon

Portland Bureau of Transportation

Phone: 503-823-5185

Fax: 503-823-7576

1120 SW Fifth Ave, Suite 800, Portland, OR 97204

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Struck: It's time to slow down, Portland

'Struck' is the Portland Bureau of Transportation's safety education campaign designed to get Portlanders to slow down. 

The Vision Zero Action Plan, adopted by the Portland City Council, calls for the City to take dozens of specific actions to end traffic deaths. The action items include specific steps to address dangerous street designs and dangerous behaviors. The Struck campaign is designed to build public awareness of traffic safety and to leverage other Vision Zero actions.

PBOT is investing $300,000 in the Struck campaign, including production and advertising costs, paid from cannabis tax revenue designated for Vision Zero programs. The campaign will expand on the city's Vision Zero efforts, which include more than $40 million in safety improvements to streets in 2018, as well as new lower speed limits on residential streets.

Learn more about Portland's Vision Zero Program, the effort by the City and regional partners to end traffic deaths and serious injuries by 2025.

'Struck' is one part of a bigger effort

The Vision Zero Action Plan identifies 31 actions to achieve zero traffic deaths and serious injuries by 2025. Many actions focus on driving because motor vehicles are heavy and fast, so people driving can easily hurt or kill people.

Examples of ongoing actions include:

  • Street design changes: The Vision Zero Action Plan identifies 30 streets on the High Crash Network where safety improvements are prioritized. In 2018, PBOT will make safety improvements on 17 streets on the High Crash Network, including Outer Glisan, NE Halsey and outer SE Division St. (View a map of the 17 streets where improvements are planned to start construction this year.)
  • Speed enforcement: PBOT has installed speed safety cameras on four High Crash Network streets. The safety cameras have reduced speeding by more than 50 percent, and they have reduced top-end speeding in some cases by more than 90 percent.
  • Traffic safety classes: PBOT and partners support the use of traffic safety education to help people travel safely.
  • Pedestrian safety education: PBOT works with community groups to hold trainings to help people stay safe while walking. PBOT completed 12 of these trainings in 2017. Email Sharon White to inquire about a training.

Share 'Struck' materials

Download and share Struck campaign materials:

7 GIF animations: 1, 2, 3, 4, 5, 6, 7 (see example below)

3 high-resolution posters for print: 1, 2, 3 (PDFs, large download)

3 images for web, slides, or other materials: 1, 2, 3 (JPG)


Sign the Vision Zero Pledge

Please help by pledging to do four things: drive at safe speeds, drive sober, drive without distractions, and be extra careful on wide, fast streets.

Speed Limits in Portland

How speed limits are set and why it matters for Vision Zero

Residential Street Speed Limit Reduction

20 mph is Portland's new speed limit on residential streets

Fixed Speed Safety Cameras

Learn about this traffic safety tool that helps reduce crashes in Portland.

News Release: PBOT launches 'Struck,' a Vision Zero education campaign, to get Portlanders to slow down, end traffic fatalities

Introducing Portland's safety education campaign designed to get Portlanders to slow down.