1120 SW Fifth Ave, Suite 800, Portland, OR 97204
The Vision Zero Action Plan, adopted by the Portland City Council, calls for the City to take dozens of specific actions to end traffic deaths. The action items include specific steps to address dangerous street designs and dangerous behaviors. The Struck campaign is designed to build public awareness of traffic safety and to leverage other Vision Zero actions.
PBOT is investing $300,000 in the Struck campaign, including production and advertising costs, paid from cannabis tax revenue designated for Vision Zero programs. The campaign will expand on the city's Vision Zero efforts, which include more than $40 million in safety improvements to streets in 2018, as well as new lower speed limits on residential streets.
The Vision Zero Action Plan identifies 31 actions to achieve zero traffic deaths and serious injuries. Many actions focus on driving because motor vehicles are heavy and fast, so people driving can easily hurt or kill people.
Examples of ongoing actions include:
Download and share Struck campaign materials:
Evaluation of Struck campaign
Please help by pledging to do four things: drive at safe speeds, drive sober, drive without distractions, and be extra careful on wide, fast streets.
How speed limits are set and why it matters for Vision Zero
20 mph is Portland's new speed limit on residential streets
Learn about this traffic safety tool that helps reduce crashes in Portland.
Introducing Portland's safety education campaign designed to get Portlanders to slow down.