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Portland Bureau of Transportation
Portland, OR, July 19, 2016 – The Portland Bureau of Transportation and BIKETOWN have published video and photography from today’s BIKETOWN opening for news media and public use. See links below.
Today is opening day of Portland’s newest transportation option: BIKETOWN, the city’s bike share system. With 1,000 bikes, BIKETOWN is the nation’s largest smart bike program, and will be the most sustainable bike share program in the U.S.
Nike designed the innovative visual identity for BIKETOWN's standard bike, which is modeled after the Nike orange shoe box. On opening day, NIKE also introduced three unique, limited-edition bike wrap designs – inspired by iconic Nike sneakers – across 100 of the system’s 1,000 bikes.
The Portland Bureau of Transportation (PBOT) is the steward of the City’s transportation system, and a community partner in shaping a livable city. We plan, build, manage and maintain an effective and safe transportation system that provides access and mobility. www.portlandoregon.gov/transportation