(January 18, 2017) In five and a half short months, the bright orange bikes of BIKETOWN have reduced automobile use, increased access to local businesses and expanded tourism opportunities. Those are some of the key findings of a survey of more than 2,400 people who have used Portland’s bike share system since it launched July 19.
The survey, which included one-time users as well as annual members, found 26 percent of Portlanders using BIKETOWN said they used it instead of driving a car and 64 percent said they are biking more.
The survey shows BIKETOWN supports local businesses. Among tourists using BIKETOWN, 71 percent said they rode an orange bike to reach stores or restaurants. Also, 69 percent of local residents using BIKETOWN said they were more likely to patronize a business near the colorful orange stations.
Since the launch of BIKETOWN on July 19, there have been over 160,000 trips taken on the City’s bike share system totaling 312,690 miles (the equivalent of 49 round-trip rides from Portland, Oregon to Portland, Maine).
In 2016, 38,000 people have used BIKETOWN in Portland and 3,000 of them have committed to annual memberships. The average trip length for all users is 1.57 miles and the average trip time is 24 minutes.
“We are thrilled with how quickly BIKETOWN has been embraced by Portlanders and visitors alike,” Portland Transportation Director Leah Treat said. “This survey shows BIKETOWN makes it easy for people to use bikes instead of cars for short trips, reducing congestion, pollution and carbon emissions. We are incredibly proud that this new transportation option has helped increase biking in Portland while at the same time strengthening the local economy and supporting local business.”
The survey, sent to all BIKETOWN users in November 2016, provided additional insight into the usage and popularity of the service. Among the survey’s findings:
BIKETOWN is delivering on its promise to increase biking and reduce car trips:
- 26% of BIKETOWN trips eliminated car trips (among locals)
- 64% of resident/commuters surveyed said they’re biking more
- 20% of locals reduced their car ownership or have considered it
BIKETOWN strengthens the local economy and supports local businesses
- 56% of BIKETOWN tourist riders surveyed said that bicycling opportunities were a factor in their decision to visit Portland.
- 71% of out-of-town BIKETOWN users reported using BIKETOWN to reach shopping or restaurant destinations.
- 69% of local BIKETOWN users said they were more likely to patronize a business near a BIKETOWN station.
BIKETOWN users rated BIKETOWN’s system performance highly, rating all aspects of performance good or excellent.
Said survey respondent and BIKETOWN user Megan Cwiklinski, “I ride a bicycle all the time now because of the convenience of BIKETOWN. I use them everyday to and from work and just to get around in the Portland area. BIKETOWN is so easy to use and I love not having to worry about locking and storing my own bike!”
“My family moved back to Portland in August of this year after having been out of the country for 6 years. We decided to buy one car when we came back and see if we needed a second,” said BIKETOWN user Erik Swanson. “I was not aware of BIKETOWN bikes before moving back, but was pleased to find stations both a block from my house and a block from my work. I have been using your bikes every day to get to and from work and to work meetings downtown, and I love it! My family does not need to purchase a second car, and biking through the city is such a nice way to start and end my day.”
The most popular BIKETOWN station is SW Salmon at Waterfront Park, with a total of 12,387 trips starting or ending at the location. BIKETOWN continues to be popular even as rain and snow fall in Portland. During a recent snow event on Wednesday, December 14, five people joined BIKETOWN as new members with single ride passes, presumably as an alternate means of travel during winter weather conditions.
Looking forward, PBOT will continue to enhance its partnership with the Community Cycling Center to provide discounted memberships to Portlanders living on low incomes through its BIKETOWN for ALL program. The Community Cycling Center partners with affordable housing, social service and community organizations to connect those in need with BIKETOWN memberships, including cash membership options for those without a credit or debit card. In 2016, BIKETOWN for All members took 776 trips.
In 2017, PBOT hopes to increase both the number of trips and number of people using BIKETOWN. As a new service, BIKETOWN’s usage is expected to grow as more people become familiar with this transportation option. Half of respondents said that bringing BIKETOWN to new areas would help them use the service more. PBOT and its partners will continue to review ridership demographics and to look for opportunities to encourage more Portlanders to use the bikes and bring BIKETOWN to new neighborhoods while staying a financially sustainable public service.
Learn more about BIKETOWN at www.biketownpdx.com
The Portland Bureau of Transportation (PBOT) is the steward of the City’s transportation system, and a community partner in shaping a livable city. We plan, build, manage and maintain an effective and safe transportation system that provides access and mobility. www.portlandoregon.gov/transportation
Nike believes in the power of sport and physical activity to help strengthen communities. As a longtime partner with the City of Portland, BIKETOWN highlights the company’s commitment to make Portland even more active, vibrant and innovative. As part of this collaboration, Nike designed the innovative visual identity for the program’s standard bike which is the highly identifiable orange that is synonymous with Nike. In addition, Nike oversees the design and branding of the system’s logo, stations and physical presence, as well as a select number of limited edition bike wrap designs, beginning with the Nike Air Max 95, Nike Air Trainer 1 and Nike Air Safari.
Motivate is a global leader in bike share. A full-service bike share operator and technology innovator, Motivate works to re-envision how people experience and move around cities. Motivate operates over 75% of the bike share fleet in North America, including the four largest systems in the US: Citi Bike in New York, Divvy in Chicago, Capital Bikeshare in the D.C. area, Bay Area Bike Share (San Francisco Bay Area) and Hubway in the Boston area. International Motivate bike share systems include Bike Share Toronto and Melbourne Bike Share (Australia). www.motivateco.com