#BetterNaito: A New Way to the Waterfront
Better Naito is a safer, more connected way for all Oregonians to get to and around during Portland’s busy and popular festival season. The project was first piloted in June 2015 during the two weeks of Rose Festival City Fair and returned for the Oregon Brewers Festival.
Every year, the festivals in Tom McCall Waterfront Park draw almost 700,000 people between April and November. This number rises by an additional 15,000 during peak festival season. Too often, festival visitors are forced into unsafe and inconvenient travel conditions. They must squeeze onto narrow dirt paths, walk in a bike lane, or bike in a travel lane with traffic speeding by right next to them. To increase safety and to make it easier for visitors to access Waterfront Park, PBOT and Better Block PDX partnered to create Better Naito. This innovative project was first piloted in June 2015 during the two weeks of the Rose Festival City Fair and returned for the Oregon Brewers Festival in July 2015. The result was a safer, more convenient and better connected space for people to travel to and from these events.