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The City of Portland, Oregon

Portland Bureau of Transportation

Phone: 503-823-5185

Fax: 503-823-7576

1120 SW Fifth Ave, Suite 1331, Portland, OR 97204

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Vision, Mission, Goals, Objectives

Family Walking at Sunset

Above: A woman carrying a toddler and a woman pushing a stroller while walking a dog, casually cross a local street together on a sunny, slightly dusty late afternoon in the summertime, under a green leaf-dense tree canopy.

The PedPDX mission, vision, goals, and objectives will guide all subsequent content of the Plan. They will provide a critical foundation for the Plan’s pedestrian network needs analysis, prioritization criteria, implementing strategies and actions (the “toolbox”), and performance measures.

To help guide the development of the mission, vision, goals, and objectives, the PedPDX Community Advisory Committee (CAC) completed a “PedPDX vision, goals, and objectives exercise” in advance of their November 29, 2017 meeting. At the meeting, committee members shared the future state that they envision for Portland, and what Portland should be, do, and have in order to become a truly great walking city. Staff collected the responses from the CAC and grouped them into core themes that naturally appeared from the sum of the feedback. Staff then drafted goals and objectives from the themes and subthemes that emerged and crafted draft vision and mission statements to reflect the spirit of the sum of the goal statements.

The draft mission, vision, goals, and objectives were reviewed and refined by the PedPDX Technical Advisory Committee, made up of partner agency, bureau, and department technical specialists. The drafts were then brought to the City of Portland’s Pedestrian Advisory Committee for additional feedback and refinement, and then further refined once again by the PedPDX CAC.

Plan Mission (“what is our purpose?”):

A mission statement is a short description of the purpose of an entity, organization, or campaign. It succinctly summarizes aims and values to define what the group is going to do and why it is going to do that. Mission statements account for the “big picture” while being practical and action-oriented.

PedPDX Mission: Through PedPDX, the City of Portland affirms walking as a fundamental human right and the most fundamental means of transportation. PedPDX ensures walking is a safe, accessible, and attractive experience for everyone in Portland by putting pedestrians at the forefront of City policy, investments, and design.

Plan Vision (“know where you want to go”):

A Vision statement concisely introduces a future that the Plan is intended to achieve. It offers the broadest expressions of a community's desires, providing overarching direction for the long term, and often describing ideal situations.

PedPDX Vision: Portland is a great walking city for all

Plan Goals (“define your priorities”):

A goal is a broad statement that sets preferred courses of action in support of the vision and mission. Goals are intended to carry out the vision in the foreseeable future and should be specific enough to help determine whether or not a proposed project, program, or course of action will advance the community values expressed in the goals.

PedPDX Goals:

  • Equitable + Inclusive: Make Portland walkable and accessible for all, no matter who you are or where you live.
  • Safe + Secure: Make walking in Portland safe and secure for everyone.
  • Comfortable + Inviting: Provide a comfortable, inviting, and connected pedestrian network that supports walkable neighborhoods and strengthens community.
  • Healthy people + Environment: Increase walking for transportation and recreation in Portland as a means of achieving improved health outcomes for all people and for the environment.

Plan Objectives (“understand what it takes to get there”):

Objectives are specific statements of action that support achieving the goals. Objectives help assess incremental progress toward advancing the broader outcomes expressed in the vision and goals. Once the big, broad ideas of the vision and goals are channeled into objectives that offer a practical, workable approach, their strategies and action items provide the basis for a work plan. Performance measures provide a means of tracking progress along that work plan.

  • Prioritize investment in areas with the greatest historic underinvestment in pedestrian infrastructure and with historically under-served populations to reduce disparities in access to safe pedestrian facilities
  • Complete and maintain a Priority Pedestrian Network that encourages walking for people of all ages, cultures, and abilities, and connects people to their essential daily needs
  • Commit to funding pedestrian network improvements in the Priority Pedestrian Network
  • Support the City’s Vision Zero commitment to eliminate traffic-related deaths and serious injuries 
  • Protect the public safety and personal security of people walking
  • Make walking in Portland a joyful experience that helps people connect with their community