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The City of Portland, Oregon

Portland Bureau of Transportation

Phone: 503-823-5185

Fax: 503-823-7576

1120 SW Fifth Ave, Suite 800, Portland, OR 97204

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Objective 3: Make walking, biking, and transit more attractive options


Share more information about incentive programs that support residents’ adoption of new modes of transportation. Manage congestion by encouraging alternatives to driving alone whenever possible. 

Strategic Initiatives

  • Expand adoption of existing programs, and develop new ones, that are community-led and provide information and incentives for walking, biking, and taking transit, such as SmartTrips and the Transportation Wallet. 

  • Develop and implement a Commute Trip Reduction program for Portland employers. 

  • Complete a multiyear Transportation Demand Management Action Plan which guides the bureau in how to integrate transportation demand management into programs and projects.

  • Advocate for demand management through pricing on Oregon Department of Transportation freeways to mitigate existing inequities, improve safety on local roads, and reduce carbon emissions. 

  • Produce a regional pricing model with key partners that allows us to evaluate different demand management strategies in combination with levels of transit investment. 

  • Implement an equitable pricing strategy in partnership with the community.

  • Implement new permitted parking programs and multimodal strategies that reduce vehicle ownership in growing parts of the city.

Indicators and Sample Measures

  1. Mode Choice 
    a. Change in car ownership 
    b. Changes in travel behavior by demographic  
    c. Number of vehicles entering the central city  

  2. Reliability 
    a. Usage rates of parking, both on-street and structures 
    b. Variability of travel time by mode 

  3. Affordability 
    a. Change in housing and transportation costs